Social interactions had been re-invented aided by the creation of Facebook in 2004. In 2012, another software arrived along that changed the operations of relationship вЂ“ Tinder. Tinder ended up being initially incubated in Hatch laboratories, an incubator in nyc, and has now grown tremendously since its launch. In 2014, the dating app boasted to join up 10 million daily active users that produce as much as a billion swipes each day. Just how did the Tinder individual base proliferate therefore quickly? a factor that is key its intuitive User Interface (UI) вЂ“ now called the вЂTinder sortвЂ™ вЂ“ that users utilized to perform through prospective suitors. In this essay, we shall evaluate TinderвЂ™s graphical user interface and copycats in other industries вЂ“ predominantly e-commerce and fashion.