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Learning Snapchat: Terms, Features, & Features Companies Should Be Aware Of

Learning Snapchat: Terms, Features, & Features Companies Should Be Aware Of

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A Thorough Snapchat Glossary: Terms, Definitions, & Examples

For the uninitiated, navigating Snapchat’s content-first interface (the software starts straight away to a video clip screen with small way on how to continue), functionality, and features may be a process that is intimidating. But though some marketers may balk at learning an innovative new pair of language terms (what exactly is a “Snap,” anyhow?) and perfecting still another social networking platform, Snapchat’s record-breaking growth—the user that is app’s active has increased 30% into the previous 12 months, based on Re/Code, plus the quantity of videos that users eat has jumped 400% for the reason that same period—has made advertising on Snapchat a must for brands trying to target the app’s 130 million daily active users.

To aid both individual Snapchat users and CMOs comprehend the functions and popular top features of this year’s hottest app, we’ve compiled a comprehensive selection of the most important Snapchat terms, definitions, and examples. For more information on just exactly exactly how brands are utilising Snapchat to achieve and engage teens and audiences that are millennial consult our variety of resources below: