I believe itвЂ™s certainly вЂ“ we believe, being AustraliaвЂ™s number one at the moment, we believe we have certainly opened up the market and given a lot more people the opportunity to try social media, or try online dating for us. Specially with dating, individuals would usually be switched off that they must spend. I do believe there’s also a little bit of a stigma included about spending. A lot of people are far more comfortable making use of a free of charge web web site as it stops working that stigma of вЂI need to spend to contact someoneвЂ™, because youвЂ™re just fulfilling some body like you put onto Facebook or other social networking.
Would you think thereвЂ™s still a stigma, a desperation stigma about internet dating full stop?
I would personally say thatвЂ™s been seriously divided since Daniel and I also have been around in the industry, 10, 11 years now. It is very different as to what it had been, and particularly our major demographic. If theyвЂ™ve managed to hear back from someone they wish to date or contact while we do have a strong overВвЂ“35 user base, our major demographic is 18 to 35, and we kind of think itвЂ™s like a transition for people, they go on their laptops or their phone and they check their mail and then they go to Facebook and check whatвЂ™s going on, and then they check their Oasis to see.
How many other methods has got the internet dating globe changed in the final ten years?